Appearance and attitude ~ Sex sells Manzilian Waxing
Men's Brazilians or Manzilians as they're increasingly known, are the poster child of men's waxing. The suggestion is that a Manzilian will improve sex, or lead to sex, or just make a man feel confident and sexual.
Separately, the pursuit of sex and confidence are strong drivers for men's behaviour. Together though, they're a dynamite combination and the main reason men get waxed.
Successful owners of men's waxing studios know this and happily target those behaviours through their staff's appearance and attitude, and the overall vibe in their treatment rooms.
Sex sells. Always has, always will. And really, so what?
What harm does it do if a female therapist wears skimpy gym briefs instead of a skirt, or a top that reveals a nice flash of side boob?
Or if her male co-worker opts for shorts that hug his junk like a glove, or wears no shirt while he works.
Don't get me wrong. I'm not suggesting they should act like sex workers - The opposite in fact. They should simply exude sex, not provide it.
If staff are happily on board, AND their employer has set rules of etiquette and protection in place, AND provided no laws are being broken, then no harm no foul.
It's marketing, nothing more.
Psychology and Sexual Confidence ~ Sex sells Manzilian Waxing
As a result, male-first waxing studios can be wildly unique, differing greatly from one place to the next. However one essential factor is common to all successful establishments. Sexual confidence. We'll keep returning to that single factor.
It doesn't matter whether a Manzilian client is straight or gay. He wants the therapist to whom he's entrusting his nuts to be confident in their craft.
He expects them to be positively charged and kinetic, and hopes - perhaps not consciously - that their sexual energy will rub off. He wants to leave feeling empowered, and as confident as they are.
Men's hair removal is about much more than just the treatment. There's a lot of psychology at play.
The challenge for waxing studios is to live up to client expectations in regard to all the above, and to not treat all men the same.
Importantly, and regardless of the demographic a Manzilian studio might be aiming for, marketing hype isn't enough.
A waxing therapist can't hope to make guys feel at ease with their bodies, if they're not comfortable with their own.
